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HBO to present the flavors of Westeros in NYC and LA!

Filed Under: Marketing

HBO has teamed up with an award-winning gourmet chef for a very unique promotional campaign that ties into The Maester’s Path. Remember how the last challenge was going to revolve around taste? Well now folks in New York City and Los Angeles will get to experience firsthand the tastes of Westeros! Check out The Buzz video just posted over at Making Game of Thrones:

Chef Tom Colicchio, who not only owns multiple restaurants but is a judge for Bravo’s Top Chef, has created dishes inspired by the books and the show to represent the five regions prevalent in season one: Winterfell, the North, King’s Landing, the Riverlands and Pentos. For 5 days a week, a food truck will set up shop at a random location in the city at 6 PM and at 6:30 PM will begin serving the dishes from a particular region. The food will be free of charge but will be first come first serve, up to 300 each day. Where will the food truck be each day and what region-inspired dishes will they serve? Making Game of Thrones has the answer:

Here’s how it will work: Each morning, a video of the day’s dishes will be posted on both Facebook and Twitter, along with a hint to the general time and neighborhood that the food trucks will appear later that day. Once the trucks have parked, another update will be posted with their precise locations.

So be sure, to follow Game of Thrones on both Twitter and Facebook!

Oh, and of course, lemoncakes will be served to everyone who visits the food truck! And if you can’t make it to the food truck, the lemoncake recipe has been posted by MGoT. Bon appetit!

UPDATE: HBO has sent out the menu for Monday’s truck. Take a look!

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131 Comments

  1. Posted March 25, 2011 at 1:05 pm | Permalink

    This is awesome! Cant wait to bake up some lemoncakes! 3 weeks from Sunday!!!! Cant believe it is almost here! :)

      Quote  Reply

  2. Hear Me Roar
    Posted March 25, 2011 at 1:12 pm | Permalink

    Now this should stir the buzz up properly ;)

      Quote  Reply

  3. Mark
    Posted March 25, 2011 at 1:14 pm | Permalink

    nothing like free food to get the throngs salivating

      Quote  Reply

  4. Erin
    Posted March 25, 2011 at 1:15 pm | Permalink

    What an interesting way to promote the series! Hopefully it goes well, the food is good, and it generates a lot of GOT interest! Too bad I don’t live anywhere near NYC or LA…

      Quote  Reply

  5. Paul
    Posted March 25, 2011 at 1:19 pm | Permalink

    Horse meat, Dothraki style?

    It is known.

      Quote  Reply

  6. Posted March 25, 2011 at 1:24 pm | Permalink

    Couldn’t they wait two weeks with the NYC one? :)

    I hope the food really is representing the regions. I have a hunch they’ll be a bit more fancy than what we’d see in the books.

      Quote  Reply

  7. stevelabny
    Posted March 25, 2011 at 1:24 pm | Permalink

    I’m a picky eater and don’t really like the idea of running to manhattan daily for an attempt at being one of 300. Thats an awfully small number.

    I was really hoping the rumor about them bringing out the Throne was going to be true.

      Quote  Reply

  8. Nicole
    Posted March 25, 2011 at 1:25 pm | Permalink

    THis is awesome! I just started planning my GOT feast for the premiere!

      Quote  Reply

  9. Posted March 25, 2011 at 1:26 pm | Permalink

    TOM COLICCHIO PLUS GAME OF THRONES????

    I just died and went to foodie-nerdy-fan-girl heaven. I can’t even start. I’m volunteering to cover this in LA right now.

      Quote  Reply

  10. John
    Posted March 25, 2011 at 1:27 pm | Permalink

    More recipes for those of us who don’t stand a chance at getting any of these sense experiences, please.

      Quote  Reply

  11. Inkasrain
    Posted March 25, 2011 at 1:27 pm | Permalink

    Blackfish stew, guys. Blackfish stew! :-D

      Quote  Reply

  12. Jenny
    Posted March 25, 2011 at 1:28 pm | Permalink

    I want to be in America.

      Quote  Reply

  13. Villian
    Posted March 25, 2011 at 1:29 pm | Permalink

    Yum

      Quote  Reply

  14. Posted March 25, 2011 at 1:30 pm | Permalink

    how sad it to not live theeeere T-T but i will bake lemon cakes for sure *o*

      Quote  Reply

  15. Charisse
    Posted March 25, 2011 at 1:32 pm | Permalink

    What no SF???? Dang it. I might make some lemon cakes though!

      Quote  Reply

  16. Bene
    Posted March 25, 2011 at 1:39 pm | Permalink

    what a mad marketing mix they are doing!

    i love it.

      Quote  Reply

  17. Steve the Pirate
    Posted March 25, 2011 at 1:48 pm | Permalink

    I’m missing the event by a week, I’m visiting NYC the week after the food thingy. :(
    Here’s the food vid in case anyone can’t access the HBO site:
    http://www.youtube.com/watch?v=6dW74e4-CPg

      Quote  Reply

  18. Posted March 25, 2011 at 1:50 pm | Permalink

    Well… Bloodraven and I are here in NYC so we will try to track down the truck at least once… more if possible, of course.

      Quote  Reply

  19. Matthias
    Posted March 25, 2011 at 1:50 pm | Permalink

    I think that with this the series has just ensured enough buzz and promotion to take it all the way to season 19 :)

      Quote  Reply

  20. Posted March 25, 2011 at 1:53 pm | Permalink

    That’s awesome that they released a lemon cakes recipe! I love lemon tarts, and basically anything with lemon, so I’d love to make some of these… but I’m not much of a baker. Maybe I’ll give it a whirl, but it could be a disaster!

      Quote  Reply

  21. Posted March 25, 2011 at 1:59 pm | Permalink

    Lex,

    LOL it will be fun to watch maybe you should record it and post on youtube after!

      Quote  Reply

  22. Steve C
    Posted March 25, 2011 at 1:59 pm | Permalink

    Lex,

    Lex, I made them last weekend with my family. They’re pretty tricky, but delicious!

      Quote  Reply

  23. Posted March 25, 2011 at 2:03 pm | Permalink

    Raw horse heart anyone?

      Quote  Reply

  24. Ben
    Posted March 25, 2011 at 2:06 pm | Permalink

    What? No pot o’ the brown?

      Quote  Reply

  25. Posted March 25, 2011 at 2:06 pm | Permalink

    Wow, this is awesome. I wonder if he’s actually read the books; He talks as if he has.

      Quote  Reply

  26. Posted March 25, 2011 at 2:09 pm | Permalink

    This sounds (and looks) delicious! I’ll be expecting photos from the lucky ones who get to have a taste :D

      Quote  Reply

  27. Winter Is Coming
    Posted March 25, 2011 at 2:19 pm | Permalink

    Posted a link to Monday’s menu, which will be King’s Landing. Trout and rabbit, sounds tasty!

      Quote  Reply

  28. Mike Chair
    Posted March 25, 2011 at 2:21 pm | Permalink

    Great promotional campaign. LA and NYC, huh?

    Why is HBO constantly snubbing Boston? Hmm? *hands on hips* First with clothing and goods and now with food. Boston. You know, capitol of Massachusetts, birthplace of the American Revolution, baked beans, clam chowdah, Edgar Allan Poe and Aerosmith! The frigging Wahlbergs!

    Come on, guys. Throw us a bone!

    Again, it’s not because I, Mike Chair, a devout member of House Gatewatch and constant bottom supporter, live only a short drive from Boston. It’s because it’s the right thing to do.

      Quote  Reply

  29. Piaget
    Posted March 25, 2011 at 2:21 pm | Permalink

    As a NYC vegetarian, I’ll hunt the truck down for the lemon cakes as least. Seems like everything else has either meat or fish in it, too bad.

    Oh well! Still really exciting and a cool idea. I love the top chef guy, too!

      Quote  Reply

  30. Lina
    Posted March 25, 2011 at 2:31 pm | Permalink

    OH YEAH, I’ll definitely be hitting up the NYC truck! For lemoncakes at least! I kind of hope the servers are dressed in Westerosi garb. :D

      Quote  Reply

  31. Mr. Frey
    Posted March 25, 2011 at 2:40 pm | Permalink

    Working near Greenwich Village, I’m feeling good about my chances of hitting one of these. I hope people post their guesses on locations, I’m not patient with clues.

    What would the five regions be?

    Kingslanding
    The North (will they do the Wall and Winterfell?)
    Riverrun
    Some Dothraki BBQ?

    Some Hot Pies for season two.

      Quote  Reply

  32. Sekhmet
    Posted March 25, 2011 at 2:41 pm | Permalink

    Just love this campaign. I admit that I don’t usually pay attention to HBO series before they’re on air, but this is truly amazing! Hadn’t thought about having a premiere party, but maybe I should.

      Quote  Reply

  33. Posted March 25, 2011 at 2:46 pm | Permalink

    Winter Is Coming,

    Love the look of the Menu.

    Maybe the people who get to the truck will be given a copy of it.

      Quote  Reply

  34. Steve C
    Posted March 25, 2011 at 2:49 pm | Permalink

    Mormegil,

    Printed menus on trucks, plus sigil napkins FTW.

      Quote  Reply

  35. Zack
    Posted March 25, 2011 at 2:55 pm | Permalink

    The Winter Rose:
    Well… Bloodraven and I are here in NYC so we will try to track down the truck at least once… more if possible, of course.

    I’ll be going, too! This is just wonderful!

    I have never eaten rabbit. Fun :) Lemoncakes as well!

    HBO, I love you!

      Quote  Reply

  36. Entchen
    Posted March 25, 2011 at 3:04 pm | Permalink

    Nooooo! Come to DC, HBO!

      Quote  Reply

  37. CatelynStark
    Posted March 25, 2011 at 3:06 pm | Permalink

    Well, can’t fly to NY just for this but I’ll try the lemon cake recipe :)

      Quote  Reply

  38. Posted March 25, 2011 at 3:09 pm | Permalink

    Roasted rabbit????

    have to hide somwhere till Monday, don t wanna end at the barbecue as main meal on the westeros menu!

    more serious tone: Have eaten rabbit a long time ago – tasted similar to chicken.

      Quote  Reply

  39. JenSnow
    Posted March 25, 2011 at 3:11 pm | Permalink

    Zack: I’ll be going, too! This is just wonderful!

    I have never eaten rabbit. Fun Lemoncakes as well!

    HBO, I love you!

    I’m in New York too, I hope I don’t get tied up with work and miss it. I wish they were doing this on the weekend.

      Quote  Reply

  40. Posted March 25, 2011 at 3:13 pm | Permalink

    I’m a vegetarian but I’m going just to check out the truck and try to convince onlookers to watch the series. They should really have a street team of some sort in major cities , I’m sure there are a lot of fans who would volunteer their time to promoting the show.

      Quote  Reply

  41. Posted March 25, 2011 at 3:13 pm | Permalink

    Zack: I’ll be going, too! This is just wonderful!

    I have never eaten rabbit.

    ohhhh poor pooor rabbit

      Quote  Reply

  42. the goat
    Posted March 25, 2011 at 3:14 pm | Permalink

    Glorious. I want all 77 courses!

    Also would love some fermented mare’s milk with my BBQ lamb.

    Just no Flea Bottom brown, its made out of people! (sometimes)

      Quote  Reply

  43. the goat
    Posted March 25, 2011 at 3:16 pm | Permalink

    The Rabbit:
    Roasted rabbit????

    have to hide somwhere till Monday, don t wanna end at the barbecue as main meal on the westeros menu!

    more serious tone: Have eaten rabbit a long time ago – tasted similar to chicken.

    I know, I’m suddenly a lil fearful of showing up at the Dothraki truck!

    If they do serve roast goat, and I have some, does that make me a cannibal?

      Quote  Reply

  44. Zack
    Posted March 25, 2011 at 3:21 pm | Permalink

    the goat:
    Just no Flea Bottom brown, its made out of people! (sometimes)

    Or pigeons and cats. I would skip the trucks selling bowls of brown, I’m afraid.

      Quote  Reply

  45. Hear Me Roar
    Posted March 25, 2011 at 3:23 pm | Permalink

    Steve C,

    Go Steve and Campfire NYC! ;)

      Quote  Reply

  46. Posted March 25, 2011 at 3:30 pm | Permalink

    Jéssica De Freitas Maciel: ohhhh poor pooor rabbit

    This! :D

      Quote  Reply

  47. Kanga
    Posted March 25, 2011 at 3:36 pm | Permalink

    Hahaha, this is awesome! :D What a unique idea, that’s actually really cool.
    I am so making celebratory lemoncakes on the 17th. :]

      Quote  Reply

  48. Posted March 25, 2011 at 3:37 pm | Permalink

    I saw Shae…first time I think I have seen her. ^^

      Quote  Reply

  49. Posted March 25, 2011 at 3:43 pm | Permalink

    I just remembered that Colicchio also consulted with Kate Winslet for her role in HBO’s “Mildred Pierce” — taught her how to break down a chicken or something.

    The HBO/Campfire people are just impressing the hell out of me right now.

      Quote  Reply

  50. Sawyer
    Posted March 25, 2011 at 3:49 pm | Permalink

    I’m wondering whether the red letters ‘T’ and ‘R’ in the menu are going to be clues for the last riddle of the maester’s path.

      Quote  Reply

  51. Jake
    Posted March 25, 2011 at 3:56 pm | Permalink

    I don’t think it’s possible to be very unique
    Think about it. To be unique means to be unlike any other thing. You can’t measure how much more something is different from something else.
    You’re either unique or you’re not. There’s no spectrum of uniqueness

      Quote  Reply

  52. Posted March 25, 2011 at 3:57 pm | Permalink

    Entchen:
    Nooooo! Come to DC, HBO!

    I agree! It’s the nation’s capital for crying out loud! Stupid NY and LA get everything.

      Quote  Reply

  53. OhDanyBoy
    Posted March 25, 2011 at 4:02 pm | Permalink

    Aaron Galbraith,

    Nope – that is (I believe) Ros. That scene is from Winterfell, well before Tyrion meets Shae.

      Quote  Reply

  54. KG
    Posted March 25, 2011 at 4:03 pm | Permalink

    It’s a shame corporations ignore the rest of the country; considering we had snow flurries two days ago here in Metro Detroit, we’re a natural for Winter is Coming.

    … or is that Winter is Still Here?

      Quote  Reply

  55. JD
    Posted March 25, 2011 at 4:08 pm | Permalink

    Carrie Meathrell,

    This.

    Nicole,

    Me, too! My cornish hens, spring vegetable bundles, and I already feel outdone. ;-)

    Inkasrain,

    Lucky for the 300 diners it’s not weasel soup . . .

      Quote  Reply

  56. OhDanyBoy
    Posted March 25, 2011 at 4:10 pm | Permalink

    Jake,

    Spectrum of uniqueness: Everyone is unique – no one is identical in every way, so everyone is unique. However, it could be argued that someone who has an identical twin is less unique than I am, because they are identical to someone in many ways (mostly genetically) and differ in others. Similarly, someone with 15 arms would be very unique.

      Quote  Reply

  57. McSherrie
    Posted March 25, 2011 at 4:14 pm | Permalink

    Steve C,

    This is a great cap to the campaign, Steve!

    The question must be asked, however: Will we be able to purchase our own sigil napkins in the future??? ;)

      Quote  Reply

  58. Steve C
    Posted March 25, 2011 at 4:17 pm | Permalink

    McSherrie,

    No, we just had them specially printed for the trucks. Sorry! Not sure who has the napkin franchise :)

      Quote  Reply

  59. Posted March 25, 2011 at 4:25 pm | Permalink

    FFFFFUUUUUUU

    Won’t be getting to sample any of that :(

    The voiceover at the end is hilarious though, so I guess that’s something.

      Quote  Reply

  60. McSherrie
    Posted March 25, 2011 at 4:33 pm | Permalink

    Steve C,

    Sadness. Still, you guys have done such an awesome job that I can’t feel TOO bad about that. :)

      Quote  Reply

  61. clumsy_plumsy
    Posted March 25, 2011 at 4:34 pm | Permalink

    As an unabashed foodie and Top Chef fan, this could not be awesomer. Dammit, why can’t I be living in LA or NYC right now???!

      Quote  Reply

  62. Posted March 25, 2011 at 4:37 pm | Permalink

    Entchen,
    and
    Eric Jones,

    I think we need to start a patition to ensure our own food truck next season! Shoot I would even drive to Baltimore, or Richmond if it was at least with in a 1 state area :-)

      Quote  Reply

  63. sareeta
    Posted March 25, 2011 at 4:47 pm | Permalink

    This is really cool. I definitely agree that food is REALLY important in the books. George’s descriptions made my mouth water on many occasions. Plus, there’s nothing like having your favorite character going weeks without a substantial meal finally get to eat something filling and satisfying.

    However, the dishes shown in the video seem very familiar having watched shows like Top Chef, Chopped, Iron Chef, etc. For those who get a chance to taste, do share the experience~

      Quote  Reply

  64. Posted March 25, 2011 at 4:49 pm | Permalink

    Ok SoCal people. We need to figure out where they park the trucks at night so we can follow them when they leave for dinner service. Because driving into LA during rush hour wont be worth it if I’m not one of the first 300.

      Quote  Reply

  65. Posted March 25, 2011 at 4:55 pm | Permalink

    Too bad Dorne isn’t in Season 1. That’s the cuisine I would really love to eat.

      Quote  Reply

  66. LANGKARD
    Posted March 25, 2011 at 4:56 pm | Permalink

    KG,

    I agree. Where’s the love for the rest of us? Great for NYC and LA. How about a 3rd USA city somewhere in the middle? Might I suggest Austin, Texas? We celebrate Spam-O-Rama every year, so we’re obviously ready for some upscale eating!

      Quote  Reply

  67. the goat
    Posted March 25, 2011 at 5:04 pm | Permalink

    Wyatt Dorn:
    Ok SoCal people.We need to figure out where they park the trucks at night so we can follow them when they leave for dinner service. Because driving into LA during rush hour wont be worth it if I’m not one of the first 300.

    Well the good news is we can get some experience at solving the NYC clues before they come to LA. I assume they will be moderately tricky, but not too difficult to solve, so that those who really wanna get there (or at least reasonably close) early will be able to.

      Quote  Reply

  68. Crotalidian (Paul)
    Posted March 25, 2011 at 5:12 pm | Permalink

    I’m gonna try and hit the truck up Monday, Wednesday and Friday if possible (busy Tues and Thurs Nights unfortunately)

    will report on anything of note!

      Quote  Reply

  69. McSherrie
    Posted March 25, 2011 at 5:13 pm | Permalink

    LANGKARD,

    Indeed! And we’re a friendly bunch too. :D

      Quote  Reply

  70. Posted March 25, 2011 at 5:15 pm | Permalink

    this whole GOT-marketing is going crazy… GOT-food…really…?!?!? i’m waiting for GOT-action-figures and what about LEGO GOT…

    btw… i like the hunting scene at the (always support the) bottom of monday menu… ;)

      Quote  Reply

  71. Who Is Jacopo Belbo?
    Posted March 25, 2011 at 5:24 pm | Permalink

    i am making lemon cakes tomorrow!!! woot!

      Quote  Reply

  72. Liesie
    Posted March 25, 2011 at 5:27 pm | Permalink

    I’m eagerly awaiting the lamprey pie ;p Though there’s unfortunately no way I’d be able to taste it since I don’t think they’ll deliver my meal in Europe. And even if they did I don’t think I’d actually dare to taste lamprey pie. Hmm maybe it’s actually a good thing that I won’t be able to visit those trucks since I’m very picky when it concerns food. Of course there is one thing I’m dying to taste: LEMONCAKES!!!!!!!!!!!!!!

      Quote  Reply

  73. Rabbitstew
    Posted March 25, 2011 at 6:07 pm | Permalink

    This is cool….
    My episode 1 party is a potluck featuring Westeros inspired dishes….
    Maybe I can pick up some ideas from this…

      Quote  Reply

  74. obsidian
    Posted March 25, 2011 at 6:15 pm | Permalink

    This has to go down as the best , most entertaining PR campaign ever..I hope it pays off bigtime. Good on ya, HBO !

      Quote  Reply

  75. JD
    Posted March 25, 2011 at 6:48 pm | Permalink

    Since HBO is the one that started it, I don’t mind asking the incredibly nerdy question . . .

    Which great house would employ Chef Tom Colicchio? ;-)

    I’m gonna start off by saying probably not the Starks . . .

      Quote  Reply

  76. Langkard
    Posted March 25, 2011 at 6:56 pm | Permalink

    JD,

    I’ll go with Tyrell, Tully or Martell.

    Definitely not the Lannisters. They’re too overbearing for Colicchio. The Starks night not appreciate his palate. House Arryn is unlikely for the simple reason that Colicchio would take one look at the ascent to the Eyrie and just say, “No way. Not going to happen!” Greyjoy would be too much fish.

    Forced to pick, I’ll go with House Martell and a penchant for foreign flavors beyond those normally seen in the other Westeros diets.

      Quote  Reply

  77. Posted March 25, 2011 at 7:05 pm | Permalink

      Quote  Reply

  78. Posted March 25, 2011 at 7:08 pm | Permalink

    I’d love to try making lemoncakes but I’ve no idea what I’d replace buttermilk with and it’d be hard to translate the measurements into metric accurately enough to work in a recipe… :(

      Quote  Reply

  79. Posted March 25, 2011 at 7:15 pm | Permalink

    Katja:
    I’d love to try making lemoncakes but I’ve no idea what I’d replace buttermilk with and it’d be hard to translate the measurements into metric accurately enough to work in a recipe…

    I second this.
    We need help :)

      Quote  Reply

  80. Steve C
    Posted March 25, 2011 at 7:15 pm | Permalink

    Katja,

    Katja, you can make buttermilk by adding lemon juice to skim milk (which is what I did when I tried this recipe), just search online. And google will do you a conversion on the measurements.

      Quote  Reply

  81. Posted March 25, 2011 at 7:21 pm | Permalink

    Steve C,

    Oooh thanks! Rabbit, we’re gonna have to try this. I’m a tad busy this weekend but will try as soon as I can. :D

      Quote  Reply

  82. Posted March 25, 2011 at 7:22 pm | Permalink

    I’m so makin’ GoT Lemon Cakes the night of the premier! xD

      Quote  Reply

  83. JD
    Posted March 25, 2011 at 7:25 pm | Permalink

    The Rabbit,
    Katja,

    You can also use one teaspoon of white vinegar OR one and three quarters teaspoon of cream of tartar per cup of milk. Alternately, you can use plain yogurt (same amount as is called for buttermilk), or really just plain milk!

    The difference will be that buttermilk has a bit of sour taste to it. The vinegar does the best to mimic it of all of the above. But in the end, you’ll just be missing that certain edge that buttermilk has.

      Quote  Reply

  84. Aaron
    Posted March 25, 2011 at 7:31 pm | Permalink

    And the Midwest is snubbed yet again. You know HBO, I heard there’s a fair number of folk that live in Chicago too. We are the third largest city in the country after all. Basically, I’m begging you to come to me.

      Quote  Reply

  85. Posted March 25, 2011 at 7:31 pm | Permalink

    Questions:
    Is “all purpose flour” just plain wheat flour or is there something added to it? Can’t see anything in the recipe that would make the cake rise.

    Is there anything special about kosher salt apart from the religious aspect?

      Quote  Reply

  86. Posted March 25, 2011 at 7:37 pm | Permalink

    Katja,

    I have the same doubts as you and rabbit

      Quote  Reply

  87. Posted March 25, 2011 at 7:37 pm | Permalink

    Wyatt Dorn: Ok SoCal people. We need to figure out where they park the trucks at night so we can follow them when they leave for dinner service. Because driving into LA during rush hour wont be worth it if I’m not one of the first 300.

      

    Agreed. I “work from home” (aka I’m an unemployed student), though, so I’m happy to stalk out all the LA locations and save spots in line for any other Bottom-Supporters out there. I’m bringing my camera too. (I used to be the food editor for LAist, so I’m savvy to this kind of stuff.)

    I’m guessing the LA trucks will be in any of the following areas: Mid-City (Hancock Park or Wilshire/Fairfax), Downtown, Hollywood, West Hollywood, Santa Monica/Venice. Doubt we’ll get any love in the Valley.

      Quote  Reply

  88. Posted March 25, 2011 at 7:43 pm | Permalink

    Katja: Is there anything special about kosher salt apart from the religious aspect?

    Yes :) kosher salt has a more rugged texture (and much larger grain size) than regular table salt. Table salt is preferable if you are baking, but most chefs use kosher salt for everything else (especially pickling!). I buy 6 pounds of kosher salt at a time at my local wholesale warehouse (Costco!).

      Quote  Reply

  89. Posted March 25, 2011 at 7:50 pm | Permalink

    Mostly translated recipe:

    According to Wikipedia, all-purpose flour is flour that does not have a leavening agent. Ordinary flour in other words.
    Buttermilk seems to be replacable by what we in Sweden call filmjölk, maybe you have it in Norway as well Katja? Sort of like yoghurt…
    Kosher salt has no additives and is also coarser than normal salt, again according to Wikipedia.

    Lemon cakes

    1.25 dl sugar + additional for dusting of ramekins
    2 eggs, separated
    0.5 dl flour
    Pinch of kosher salt
    1.5 dl buttermilk
    2.5 tablespoons of fresh lemon juice
    Fine zest of 1.5 lemons

    Heat the oven to 150°C. Butter and lightly sugar 6 4-ounce (~100 grams) ramekins. Beat the egg whites until they hold soft peaks then set them aside. Sift the sugar with the flour and salt. In a mixer, using the whisk attachment, combine the buttermilk, lemon juice, egg yolks and lemon zest.

    Gradually add the flour mixture then fold in the egg whites. Divide the batter between the prepared ramekins. Place the ramekins in a water bath (set the ramekins in a larger pan; fill the pan with enough hot water to come half way up the ramekins) cover with aluminum foil.

    Bake until the cakes rise and are almost firm, about 25 minutes then uncover and continue baking until the tops are lightly golden and the cakes spring back when touched, about 15 minutes more.
    Unmold and serve.

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  90. Posted March 25, 2011 at 8:00 pm | Permalink

    Johan Sporre,

    Takk!!!

    No I don’t recognise the name, maybe we call it something else. Kefir maybe? Or maybe I’ll just use yoghurt.

    Amazing work on the recipe! I tried too but my conversions were a all in ml’s… Btw, from what I can tell, “all purpose flour” is a 50/50 mix of fine ground white and wholemeal wheat flour.

      Quote  Reply

  91. Posted March 25, 2011 at 8:06 pm | Permalink

    Katja,

    For me Kefir is a type of filmjölk, so that’d probably work. I’ll probably be using cream or fat milk though, it’s what I like best :)
    Some of the conversions weren’t exact, but I’d guess the original recipe isn’t that exact either.

      Quote  Reply

  92. JD
    Posted March 25, 2011 at 8:20 pm | Permalink

    Katja,

    P.S. All-purpose flour is white flour, not wheat. Also, the eggs are what makes it rise! The whipping of the egg whites will work best if it’s cold . . . you can use a refrigerated bowl or refrigerate the eggs . . .

    As for kosher salt, you can use regular table salt, just use a bit less. Happy baking!

      Quote  Reply

  93. Blublu
    Posted March 25, 2011 at 8:25 pm | Permalink

    Katja,

    Hi, Katja, where are you from? In Slovenia we call the buttermilk “pinjenec” and it is a side-product of making butter. In recipes it’s supposed to be replacable with any low-fat liquid yoghurt.
    Good luck with the cakes! I’m also making them as soon as possible, mmm!

      Quote  Reply

  94. JD
    Posted March 25, 2011 at 8:27 pm | Permalink

    Langkard,

    I was thinking Tyrell, too, but I sort of forgot about the Martells. They seem a bit more adventurous, so that may be more of a match. But the Queen of Thorns is sort of like The Godfather, and Chef Tom IS Italian . . .

      Quote  Reply

  95. KG
    Posted March 25, 2011 at 8:32 pm | Permalink
  96. Posted March 25, 2011 at 8:40 pm | Permalink

    I actually had chest pain when I read that menu. It’s beautiful, and so well conceived! I am moderately desperate to be a part of that design team…

      Quote  Reply

  97. the goat
    Posted March 25, 2011 at 11:23 pm | Permalink

    Chelsea Monroe-Cassel:
    I actually had chest pain when I read that menu.It’s beautiful, and so well conceived!I am moderately desperate to be a part of that design team…

    I am desperately desperate to be a part of that digestive team!

      Quote  Reply

  98. Posted March 25, 2011 at 11:45 pm | Permalink

    Has anybody made the lemon cakes yet??? I want to know how they are!

      Quote  Reply

  99. Langkard
    Posted March 26, 2011 at 12:47 am | Permalink

    JD,

    Hah, excellent point about the Queen of Thorns! That made me smile.

      Quote  Reply

  100. Nights King
    Posted March 26, 2011 at 1:30 am | Permalink

    Really? I’ve been looking at this website since I got to work this morning and no one has made this joke? Fine I will…

    I don’t think that What TOm Colicchio’s cooking is what 3 Finger Hobb was serving up to the Night’s Watch

      Quote  Reply

  101. Posted March 26, 2011 at 3:07 am | Permalink

    This is just the strangest and coolest thing I’ve ever seen.

      Quote  Reply

  102. Tar Kidho
    Posted March 26, 2011 at 3:45 am | Permalink

    I’ve printed out the menu and it’s decorating my fridge :-) Now I’m off to buy the ingredients for the lemon cakes!

      Quote  Reply

  103. Posted March 26, 2011 at 4:40 am | Permalink

    If I understood correctly…
    You put the ramekins in the pan with the hot water, then into the oven with pan all togheter??

      Quote  Reply

  104. KG
    Posted March 26, 2011 at 4:56 am | Permalink

    Katja,

    “All-purpose” has been bleached and has additives like msg included. You’d be better off with plain whole wheat flour, even if the resulting food is a few shades darker.

    (I support the bottom but death to MSG!)

      Quote  Reply

  105. Tar Kidho
    Posted March 26, 2011 at 6:22 am | Permalink

    KG,

    despite what you might read in the popular press or the on the web, msg is not at all that terrible, death-inflicting chemical it is often made out to be. It’s just a taste-enhancing salt like…kitchen salt… And yes, some people are sensitive to it, but different people are sensitive to all kinds of things like milk as well, and I assume you don’t usually call for the death of milk? :-)

    Here‘s a short article on a hugely recomendable BBC documentary series about food additives. If you haven’t seen this docu and can ‘find’ it somewhere, I really advice you to watch it. Worrying too much about ‘all the bad food we eat nowadays’ might actually prove worse for your health than actually eating food with msg or other food additives in them…

    Having said all that, I want to clarify that I do try to eat healthy, and even much more important, I do sports a lot. Not in some stupid gym to build up muscles like too many people do (all too often aided by stuff that is sold there and really IS destroying people’s health), but by actually going outside for running and cycling and enjoying nature and feeling very good when the endorfines are released ;-)

      Quote  Reply

  106. MWads
    Posted March 26, 2011 at 10:29 am | Permalink

    Katja,

    I’m sure you’ve already found the answers to these but I’ll go ahead and toss them out. All purpose flour is enriched white flour. Kosher salt is not iodized as table salt normally is; I find using table salt while I’m cooking will add that iodine taste, which isn’t really the greatest. And as for the cakes rising, the whipped eggs will do the trick, much like a meringue.

      Quote  Reply

  107. MWads
    Posted March 26, 2011 at 10:41 am | Permalink

    The Rabbit,

    Thats generally how you do it. Alot of times it’s much easier to put the ramekins in an empty pan and add the water to that pan AFTER you put it in the oven. Less spillage that way.

      Quote  Reply

  108. Cass
    Posted March 26, 2011 at 11:47 am | Permalink

    The Rabbit,
    If I understood correctly…
    You put the ramekins in the pan with the hot water, then into the oven with pan all togheter??

    If you've ever (attempted) to make a flan or certain other types of custard, it's the same thing. The hot water bath keeps the temperature constant and (relatively) low around the sides of the ramekins so the contents cook slowly and gently.

    As to all-purpose flour, not only can you get it unbleached, but I'm looking at a package of (King Arthur brand) all-purpose flour right now, and the ingredients are: (unbleached) hard wheat flour, malted barley flour, [niacin, reduced iron, thiamine mononitrite, riboflavin, folic acid]. The terms in [] are mostly forms of vitamin B. I checked Gold Medal Brand, too and found those same ingredients. I don't see MSG or any 'flavor enhancers'– and I find it hard to believe that you'd need to buy whole wheat flour to get away from them!

      Quote  Reply

  109. Rufus MacSandleberg
    Posted March 26, 2011 at 12:04 pm | Permalink

    Love it! This is such a cool way to promote the series. I just wish it was on a bigger scale.
    Let’s hope that the cuisine of Slaver’s Bay does not make it onto the food truck. I do not relish the idea of a pie made from unborn puppies.

      Quote  Reply

  110. Posted March 26, 2011 at 12:10 pm | Permalink

    Didn’t know where to post this, but Dalton Ross, a television critic for EW, said that he as seen the first 2 hours of GOT and “liked it” in response to someone asking if he had seen the pilot on twitter.

    A little later someone asked if he had seen In Borgias or Camelot and he replied that he had seen both and was not impressed.

    While “liked it” itsn’t a powerful review, it looks like of the 3 main competitors he enjoyed GOT the most, and I suspect with Twitters limitations, and his own limitations about what he can say, “liked it” is a pretty good thing :D

      Quote  Reply

  111. Aurora
    Posted March 26, 2011 at 12:15 pm | Permalink

    Kanga: Hahaha, this is awesome! What a unique idea, that’s actually really cool.
    I am so making celebratory lemoncakes on the 17th. :]

    It’s funny, I can see it now; “This just in on News 9 at 10. For some unknown reason grocery stores across the country are running out of lemons. We managed to catch up with one individual with a basket full and curiously, the only comment they would give is . Back to you Gary for the weather!”

      Quote  Reply

  112. Charisse
    Posted March 26, 2011 at 12:17 pm | Permalink

    Oh wow that menu is gorgeous! My friend in LA is going to try & find the trucks. So jealous. BTW, hate to do this but one of those “still need novices” posts: anybody help a foodie out? http://itsh.bo/giHKfZ

    Thanks everso. Can’t wait for a full report on Monday.

      Quote  Reply

  113. MWads
    Posted March 26, 2011 at 12:19 pm | Permalink

    I just thought it through a little bit more and I’m wondering if there’s another season of Top Chef airing soon (I cant access the Bravo site from where I’m at now). It would be pretty cool if they were able to devote a show or two to GoT and I don’t think it would be too far of a stretch, assuming Bravo would be willing/able to work with HBO.

      Quote  Reply

  114. Posted March 26, 2011 at 12:23 pm | Permalink

    Tre Svatek:
    Didn’t know where to post this, but Dalton Ross, a television critic for EW, said that he as seen the first 2 hours of GOT and “liked it” in response to someone asking if he had seen the pilot on twitter.

    A little later someone asked if he had seen In Borgias or Camelot and he replied that he had seen both and was not impressed.

    While “liked it” itsn’t a powerful review, it looks like of the 3 main competitors he enjoyed GOT the most, and I suspect with Twitters limitations, and his own limitations about what he can say, “liked it” is a pretty good thing

    Well he just responded to my Twitter account and said that #GOT would be featured in another article in EW next week by Jennifer Armstrong. Apparently she went to the set in Belfast. Can’t wait till next weeks issue now! :D :D :D

      Quote  Reply

  115. Aurora
    Posted March 26, 2011 at 12:49 pm | Permalink

    Aurora: It’s funny, I can see it now; “This just in on News 9 at 10. For some unknown reason grocery stores across the country are running out of lemons. We managed to catch up with one individual with a basket full and curiously, the only comment they would give is -Always Support the Bottom-. Back to you Gary for the weather!”

      Quote  Reply

  116. Sylika
    Posted March 26, 2011 at 5:03 pm | Permalink

    Tar Kidho,

    Let us know how the lemon cakes turn out!

      Quote  Reply

  117. Posted March 26, 2011 at 5:08 pm | Permalink

    Tar Kidho,

    Maybe for you. MSG for me is nearly poison.

    If I’m lucky, I get a blistering migraine.
    If I’m less lucky, I get the migraine and my eyes swell shut.
    If I’m unlucky, I get the migraine, my eyes swell shut, AND my throat closes up.

    Even the FDA only classifies it as “Generally considered safe.” I suppose you could drink bleach once and not die, too. Doesn’t mean you should do it.

      Quote  Reply

  118. Posted March 26, 2011 at 7:38 pm | Permalink

    Tar Kidho,

    Be sure to take photos and share them along with your thoughts here!!! I’ve very eager to know how these turn out since I plan on making them, too. :)

      Quote  Reply

  119. Posted March 26, 2011 at 8:14 pm | Permalink

    I bought myself a pair of ramekins today and baked up a jolly pair of lemon cakes.

    Pictures!

    I used the recipe I posted above with a few amendings:
    milk with 3% fat replaced the buttermilk
    I dusted the ramekins with cinnamon instead of sugar (I love cinnamon)
    I added about a teaspoon of concentrated elderberry lemonade (I love elderberries)

    The result tasted good :) Quite mild lemony taste (even though I used a bit more than the 2.5 tablespoons recommended). I had a bit of a trouble doing the unmolding of the cakes – you should butter and dust the ramekins real good. I had to use a knife for the sides and the bottom (that’s why the top of the unmolded cake is a bit broken).
    I still have batter for four more cakes left in the fridge so I guess I have to eat some more tomorrow :)

      Quote  Reply

  120. Who Is Jacopo Belbo?
    Posted March 26, 2011 at 10:04 pm | Permalink

    Johan Sporre:
    I bought myself a pair of ramekins today and baked up a jolly pair of lemon cakes.

    Pictures!

    I used the recipe I posted above with a few amendings:
    milk with 3% fat replaced the buttermilk
    I dusted the ramekins with cinnamon instead of sugar (I love cinnamon)
    I added about a teaspoon of concentrated elderberry lemonade (I love elderberries)

    The result tasted good Quite mild lemony taste (even though I used a bit more than the 2.5 tablespoons recommended). I had a bit of a trouble doing the unmolding of the cakes – you should butter and dust the ramekins real good. I had to use a knife for the sides and the bottom (that’s why the top of the unmolded cake is a bit broken).
    I still have batter for four more cakes left in the fridge so I guess I have to eat some more tomorrow

    i also made the lemon cakes today. followed the recipe.

    a few notes. you can probably use more lemon juice, the lemony taste is very mild.

    make sure you butter the ramekins pretty well or the cakes tend to stick in the ramekins after baking.

    the baking times (or temps) are pretty far off. i baked the first 25 minutes with them covered but once i uncovered them it took 30 (not just 15) minutes for them to get lightly golden on top.

    i now know how to separate eggs, beat egg whites into soft peaks and fold things in a baking sense.

    a bit of whip cream on the top is nice.

    and they are actually better cool/room temp than they are warm.

      Quote  Reply

  121. Eddard Stark
    Posted March 27, 2011 at 12:08 am | Permalink

    Actually, due to my conditional as a victim of Multiple Sclerosis and because of my longtime transgender prescription of progesterone, my stomach and spleen cannot process anything other than rare chunks of rabbit and lamb. Usually Lapin à la moutarde.

      Quote  Reply

  122. MW
    Posted March 27, 2011 at 12:09 am | Permalink

    First-time poster, long-time lurker. I had to chime in because my lemon cakes are in the oven right now. :) I bought some ramekins today. My wife whipped the egg foam. I grated the lemon zest. I don’t know if we folded the mixture right, but it looked okay. Can’t wait to try it.

      Quote  Reply

  123. Eddard Stark
    Posted March 27, 2011 at 12:13 am | Permalink

    BTW speaking of marketing, I don’t know if anyone noticed the huge GOT advert that covers the back page of upcoming issue of Playboy mag.

      Quote  Reply

  124. MW
    Posted March 27, 2011 at 1:05 am | Permalink

    MW:
    First-time poster, long-time lurker. I had to chime in because my lemon cakes are in the oven right now. I bought some ramekins today. My wife whipped the egg foam. I grated the lemon zest. I don’t know if we folded the mixture right, but it looked okay. Can’t wait to try it.

    OMG those cakes are good! I’d take a picture but it looks just like the pic on the recipe. I followed the recipe to the letter, aside from a little extra zest. The yellow custard part is a very strong lemon flavor. Mixed with the eggy base and it is perfect.

    I made four for myself and my wife. I figured they would last 2 days. I’m not so sure now.

      Quote  Reply

  125. The DarkStar
    Posted March 27, 2011 at 1:35 am | Permalink

    KG,

    MSG is a far cry from bleach.
    Bleach will kill anyone who drinks it.
    MSG being studied in clinical trials has no harmful side effects.

      Quote  Reply

  126. Tar Kidho
    Posted March 27, 2011 at 1:40 am | Permalink

    KG,

    I’m sorry to hear that KG, that indeed gives you every right to call for the death of msg… I simply reacted because it happens too often that people take ‘urban myth’ for truth, especially when it comes to their health. And if when after reading your comment somebody would google ‘msg health risk’, they would most likely not get to the most objective websites on that matter… So just to be clear: msg is a problem for some unlucky people like yourself, but for most people there is nothing wrong with it! (which kinda sets it apart from the bleach your referred to ;-)

    Further OT: what really bothers me are for instance all the adds saying that you HAVE to kill every bacteria in your house or you and your kids (they love to play the ‘kids’ card) will DIE!!! Plain rubbish. As I heard someone say once: “we’ve evolved together with bacteria for millions of years pretty well”. Also, most diet foods are nothing but a scam, where fat is replaced by sugar or sugar is replaced by fats or something else bad to give it taste/texture. From my scientific background, it often really bothers me to see people get cought up in those things… Like also all the ‘newest trends’ of how you miraculously will loose weight. There’s really no secret to losing weight: just eat less and move more, the latter peferably outside. Also, for people past their thirties, it can help big time to train a bit to keep their muscle volume (which starts to deminish by then) – every hundred grams (if I remeber correctly) of muscle burns one plate of pasta per day, even when not using them! Yes, for some people simply moving more doesn’t work (I have a friend who only eats salads and still is quite big, even despite she does a lot of sports), but for those people following ‘the newest trends’ will also not work…

    Sorry, enough ranting for now. I can get quite worked up on these things.

    As to those who asked to see my lemon cakes: I didn’t get to it yesterday, and will also not have time today. But there’s much better cooks than me out there anyway :-)

      Quote  Reply

  127. Posted March 27, 2011 at 2:11 am | Permalink

    Actually, I spent a lifetime gleefully eating that trash, until one day my body had enough. My doctor said it’s like penicillin: Everyone is sensitive to it; it’s just a matter of when it manifests.

    You could wake up tomorrow in the same boat I’m in.

    Don’t presume to know everything,

      Quote  Reply

  128. Posted March 27, 2011 at 6:25 am | Permalink

    Who Is Jacopo Belbo?,

    For me the times were accurate. After those 15 minutes they had a light golden colour and a springy texture.

      Quote  Reply

  129. Tar Kidho
    Posted March 27, 2011 at 6:50 am | Permalink

    KG:
    Actually, I spent a lifetime gleefully eating that trash, until one day my body had enough. My doctor said it’s like penicillin: Everyone is sensitive to it; it’s just a matter of when it manifests. You could wake up tomorrow in the same boat I’m in. Don’t presume to know everything,

    That’s the nature of allergies in general: they can pop up without any identifiable reason at any point in anyone’s life. So yes, maybe I’ll suddenly be sensitive to msg at some point, or develop hayfever, or whatever. But this doesn’t mean that what causes any given allergy is a poison. I don’t presume to know everything (that would make me a really awfull scientist, as science is mostly about identifying those things we don’t understand yet), but if your doctor told you that everybody is sensitive to msg and its effect builds up over time, he surely wasn’t quoting anything supported by research.

    Anyway, we’re getting way too far off topic here. We will probably never agree in this matter, so let’s forget about that and remember instead that we are both on this board because we are fans of ASoIaF!

      Quote  Reply

  130. Elissa
    Posted March 27, 2011 at 9:27 am | Permalink

    Glad to see you all are trying the lemon cakes – I plan to make some for the 17th as well, and hopefully some friends can make other things off of recipes to be posted!

    In terms of baking times – I’ve worked in many a kitchen and let me tell you, baking times are really just and estimate for everyone. The real trick is to make sure the cakes spring back – everything else is just guess work. I can’t tell you the baking times for things I used to make on a daily basis – I just know how they are supposed to feel or look when they are done. Everything else is a bit variable depending on what else is in the oven, how many times it is opened while I’m baking and the temperature outside. Go by feel, not exact times.

      Quote  Reply

  131. Dave
    Posted March 30, 2011 at 12:58 am | Permalink

    I am in need of 4 novices still also!

    http://itsh.bo/fsJPOl

      Quote  Reply

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