HBO has teamed up with an award-winning gourmet chef for a very unique promotional campaign that ties into The Maester’s Path. Remember how the last challenge was going to revolve around taste? Well now folks in New York City and Los Angeles will get to experience firsthand the tastes of Westeros! Check out The Buzz video just posted over at Making Game of Thrones:
Chef Tom Colicchio, who not only owns multiple restaurants but is a judge for Bravo’s Top Chef, has created dishes inspired by the books and the show to represent the five regions prevalent in season one: Winterfell, the North, King’s Landing, the Riverlands and Pentos. For 5 days a week, a food truck will set up shop at a random location in the city at 6 PM and at 6:30 PM will begin serving the dishes from a particular region. The food will be free of charge but will be first come first serve, up to 300 each day. Where will the food truck be each day and what region-inspired dishes will they serve? Making Game of Thrones has the answer:
Here’s how it will work: Each morning, a video of the day’s dishes will be posted on both Facebook and Twitter, along with a hint to the general time and neighborhood that the food trucks will appear later that day. Once the trucks have parked, another update will be posted with their precise locations.
Oh, and of course, lemoncakes will be served to everyone who visits the food truck! And if you can’t make it to the food truck, the lemoncake recipe has been posted by MGoT. Bon appetit!
UPDATE: HBO has sent out the menu for Monday’s truck. Take a look!